Price With Purpose: Dynamic Pricing in a Seasonal Market

Pricing isn’t a guessing game, especially in a region as seasonal as South Lake Tahoe. Whether it’s summer weddings, winter ski breaks, or shoulder-season surprises, smart pricing means better bookings.

1. Don’t Just Set It and Forget It

Rates should shift weekly, sometimes daily, based on occupancy trends, weather, events, and regional demand.

2. Know Your Micro-Seasons

Tahoe doesn’t have four seasons, it has twelve. From April melt to August festivals, each month carries different demand patterns.

3. Use Tools, But Don’t Rely on Them

Dynamic pricing tools like Beyond and PriceLabs are helpful, but local insight is irreplaceable. We layer both to set rates that reflect the real market.

4. Optimize for Occupancy AND Revenue

High occupancy at low rates isn’t success. We look for that sweet spot: maximum revenue with minimal vacancy.

5. Keep Adjusting Based on Performance

Look at your booking window. If you're filling up too early, you're priced too low. Too slow? It's time to drop.

See how much more your home could earn with data-backed pricing from Sierra Vista.